Reserve some Time for Yourself

I felt overwhelmed during the last weeks. I was running a business, writing three exams, participating in a case competition, and preparing a few presentations. Last Friday I felt totally exhausted and I didn’t know what to work on or what to focus on. One thing was clear: I must have some time for myself […]

Why your Follow-Unfollow Strategy is Damaging your Image

Since day one, Instagram is a popular marketing platform. Even before Facebook officially opened it to advertisers. So, from very early on, the first brands and businesses started to use a “follow-unfollow” strategy. Combined with the continuous liking of random Instagram posts, the spam was perfect. Follow-Unfollow describes the continuous following of random Instagram profiles […]